Art of Floristry 101

Origins of Flowers and the Industry

In this article, we explore the history of the art of floristry. We talk about how it became a booming industry today. Then, we share with you the roles florists play in their communities. This will help you recognize their influence on both customers and gift recipients.

As florists, we commit our efforts to help you express yourself. We help you find the best bouquet for all occasions. Whether it’s a birthday, romantic date, corporate events, or funerals – you got it!

See our next article to learn the basics of floral design. With the best use of color and design, we make exquisite flower bouquets you’ll love!

A Brief History on Floristry

In the mid-19th century, floristry arrived in the Netherlands. It began with selling floral arrangements to serve as decorations. Later, it included wholesale orders of bulk flowers. It also promoted supplies for the care and treatment of delicate blooms. Floral shops offered fresh flowers and arrangements, both pre- and custom-made.

Floristry involves cultivating and caring for flowers. It also includes the process of picking and setting them into refined arrangements. Soon, this led to the business of selling them to local customers.

Floristry is hand-crafting a variety of blooms and plants into a delightful arrangement. Then, florists set them in vases, bowls, baskets, and pots. Of course, they base this all on each customer’s tastes and needs. This is why most people regard it “floral design” or “floral arts”.

Since the late 19th century, schools have recognized floristry as a formal course. Colleges opened across Dutch islands with programs in floristry. Florist schools also turned up in Europe. They later crossed over to the U.S., creating the florist industry. Soon enough, floral shops set about making frequent and exciting developments to their process.

As a result, floristry rose up in the market all over America and around the world. To keep up, most flower shops deliver direct to the customer or their recipient. They also offer the choice of placing orders online for convenience.

Today, floristry has become an essential part of people’s lives. In fact, flowers have become crucial in the decoration and motif of different events. Many associations have come up as sources of knowledge for the floral industry.

Among these is the American Floral Endowment ( Next is the Society of American Florists ( and the Flower Shop Network (

They are great sources of news and latest trends in the industry. They suggest assorted arrangements for all types of occasions. They also lead clients to other flower shops based on their needs.

What Does A Florist Do?

As florists, we are part of a few of the most vital moments in people’s lives. Given that, our team of experts commit to ensuring high-quality service at all times. We strive to help our clients get the most beautiful arrangement for their needs.

As florists, we help people express themselves through custom bouquets and arrangements. Through this, they can enjoy important events and milestones in their lives. As florists, we help people:

  • express love with classic long-stemmed roses for Valentine’s Day
  • welcome a new baby into the world
  • honor a mother with a beautiful bouquet on Mother’s Day
  • celebrate a wedding with custom arrangements and other flowers
  • perk up someone’s stay in a hospital
  • add the fantastic touch to parties and other events
  • remember loved ones with amazing floral tributes at their wake and funeral
  • make any event excellent with floral arrangements suited to their style and design

Photo by Andrés Gómez on Unsplash